When you’re overdue for your B2B eCommerce platform, you’ll know it. Potential customers will express surprise at your lack of online ordering and account management options, and even established, long-term customers will gradually cut down on their order frequency… until, one day, they stop ordering entirely.
More than ever, mid-size businesses are dependant on sync tools and other software to allow the information in their ERP to be unlocked and used to power e-commerce, payment portals, and sales rep tools on their website.
This data is the backbone, if you will, of all the customer activity functions that now more than ever are taking place online.
If you’re depending on a website to do what it needs to do (which is a lot), you need to make sure that infrastructure is rock solid.
If you are a business and not using the internet to sell your products to consumers, you’re already well behind the curve.
The vast majority of business-to-consumer companies are already well aware of this. But what about business-to-business models? Most B2B companies are in varying stages of online e-commerce migration - but is that enough?
Launching an ecommerce presence can be a major growth catalyst for many businesses.
It can free you up to enter new markets that were previously geographically prohibitive and allow you to significantly expand your product offerings.
Getting your products online, and allowing your customers to transact and interact with you, can be made easy with a Website Pipeline ERP-integrated customer self-service portal.
But the work doesn’t end there. Selling online can bring a whole new world of complexity when it comes to dealing with sales tax.
Topics: ERP-Integrated eCommerce
Think you’re not a good fit for e-commerce? You'd be surprised.
When contemplating the leap into e-commerce and ERP portals for your customers, you might be wondering how well all this is going to work for your particular business model.
Perhaps you're worried about whether or not your business can really adapt to a more automated approach to taking and fulfilling orders.
After all, there are a multitude of moving parts and complex intricacies that govern a typical B2B sales and ordering process, and your operation is no exception.
As a B2B company, there are few things you can do that boast a return on investment quite like implementing an e-commerce option for your customers.
Much more than a passive web presence, an ERP-integrated e-commerce website from Website Pipeline empowers your customers and increases sales opportunities exponentially. Believe us, our customers tell us all the time.
There are many benefits to integrating your eCommerce site and your ERP system that can help you grow sales and reduce your customer service expenses. There’s also another benefit that you might not have considered yet: reporting.
The heart of your business
Your ERP (Enterprise Resource Planning) system is the heart of your business technology, and holds all the key data used to keep your business operating - and growing. Your customers, your products, your pricing, your inventory, your sales and payment history - all of this data lives in your ERP system so you can efficiently transact your business.
Topics: ERP-Integrated eCommerce