Maintaining long-term relationships with customers is a challenge for B2B companies that has and always will exist, regardless of who your customers are or what you sell to them. 

Technological advances have allowed the emergence of solutions like Customer Relationship Management (CRM), designed to provide employees with a tool to more efficiently keep and grow these relationships. While traditional CRM software has removed the need to track customer information on handwritten notes, it still falls short of the goal to "maintain and perfect customer relationships" for one key reason: It lacks integration with customer-specific data sources, like your ERP accounting system and other business applications. 

Daniel Carton has been part of the CIMcloud team for over a year, serving as an intern before coming on full time in January of 2017. Before joining the team, Daniel worked in a software lab at the University of South Carolina while he was working on his undergraduate and graduate degrees. 

As a member of the CIMcloud Small Development Team, Daniel works with sites that are not yet live to the public doing site enhancements. He spends a large part of his days working on custom development and code base alterations, doing everything from rearranging site elements to a completely new implementation. Daniel brings a high level of expertise and has already accomplished a lot in his various roles here, and is a survivor of the the infamous Intern Nerf Assault. 

Sage Summit has always been a huge event for our company, and this year's event was no different!

Check out this video for some behind the scenes footage and a recap of Sage Summit 2017 in Atlanta.

Sage Summit 2017 was one for the books!

The CIMcloud team hit the road last week for Sage Summit 2017 in Atlanta and, needless to say, it was an awesome couple of days. Sage Summit has always been a great chance to reconvene with some of our longtime customers and partners, but it's also a great opportunity to meet new people and share ideas. Between all the valuable information learned at the information sessions, and idea sharing throughout the days and nights, Sage Summit proved why it's a can't miss event each and every year.

Empowering customers and employees with tools can be an invaluable asset for your business, enabling more effective and efficient customer interactions. An E-Commerce presence and CRM solutions are just two examples of the vast amount of “tools” designed to improve the way customers and companies interact, but what is really needed for these tools to be valuable: DATA.

Whether it’s the data used to power the application, or the resulting information from usage, these tools are only as valuable as the information displayed to and resulting from users. So whether it’s due to a poor integration or re-keying errors, if the applications used by your employees and customers display inaccurate data, what are they really accomplishing?

Every company uses CRM, right? Salesforce is everywhere these days, and the promise of CRM is great: providing data and tools for increased sales rep visibility to drive sales and customer relationships.

But does CRM deliver on that promise?

We're very excited for Sage Summit US because it's just down the road in Atlanta. We'll be bringing our biggest crew ever to share the CIMcloud story.

See us at Booth 194 to get CIMcloud logo gear and a chance to win!

"You should put your products on the web."

"Why can’t I buy from you online?"

"Magento has been great for us - you should try it!"

If you own a business and don’t let your customers order online, you’ve probably heard one or more of these before, from your employees, your customers, your suppliers, or a fellow business owner.

As you begin reading this, stop and think about all the different business applications you use every single day just to do your job (if you opened this via email, that's one of them).

While email is a somewhat basic application, more complex solutions like marketing automation, CRM and B2C retail shopping carts are being utilized every day, and generating a massive amount of data each time they are used (all of which is valuable). But what happens to all this data?

If you aren't using a cloud data hub to move data back and forth between applications, then there's a good chance that all the information generated is long gone. 

My name is Brian Seidel, and I'm the CEO of Website Pipeline. As one of the company's co-founders, I wanted to give you some background on why we are making big changes to our company, and our product.

We’re entering our 18th year, and our business focus has been honed over the years as the needs of our customers shifted, along with the rapid adoption of technology. Working alongside B2B companies like you has driven many of these pivots, and has truly helped us identify market opportunities.

We believe we’ve found a big one.