CIMcloud Blog

CIMcloud CEO Joins Industry Thought Leaders on Enterprise Software Podcast

Posted by Jack Evans on Jun 8, 2017 3:00:00 PM

CIMcloud CEO, Brian Seidel, joined the Enterprise Software Podcast as their guest for this week's episode titled "Citizenship and CIMcloud". The Enterprise Software Podcast is hosted by our good friends Darcy Boerio (DAB Partners), Bob McAdam (Dynamic Communities) and Todd McDaniel (Dynavistics), giving their audience an opportunity to hear valuable insights and information on various Enterprise Software topics.

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Topics: Customer Interaction Management

How Online Ordering Helps Protect Your Business

Posted by Jack Evans on May 31, 2017 3:15:00 PM

We've all been in a situation where you are placing an order and think to yourself, "I'm not sure they're going to get my order right". Regardless of industry, customers now have more leverage than ever due to the amount of competition in the market and therefore won't settle for subpar experiences. When you mess up a customer order, or even leave them thinking you did, their perception of your organization will be changed and you may have lost a customer for life. 

Businesses, and particularly ones that sell B2B, need to do everything in their power to proactively remove any doubt customers may have about their ability to deliver on expectations. An easy way to accomplish this is to offer self-service alternatives (like a Customer Portal) that empower customers to order whenever they want and places responsibility for the actual input of the order in their hands, not your employees. Giving customers the ability to order online can be a massive differentiator for your organization and goes a long way towards protecting your business from the pitfalls of unavoidable human errors. 

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Topics: Customer Interaction Management

Why Integrate Your CRM

Posted by Jack Evans on May 23, 2017 9:25:00 AM

Maintaining long-term relationships with customers is a challenge for B2B companies that has and always will exist, regardless of who your customers are or what you sell to them. 

Technological advances have allowed the emergence of solutions like Customer Relationship Management (CRM), designed to provide employees with a tool to more efficiently keep and grow these relationships. While traditional CRM software has removed the need to track customer information on handwritten notes, it still falls short of the goal to "maintain and perfect customer relationships" for one key reason: It lacks integration with customer-specific data sources, like your ERP accounting system and other business applications. 

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Topics: Customer Interaction Management

Why You Need ERP-Integrated Applications

Posted by Jack Evans on May 11, 2017 8:05:00 AM

Empowering customers and employees with tools can be an invaluable asset for your business, enabling more effective and efficient customer interactions. An E-Commerce presence and CRM solutions are just two examples of the vast amount of “tools” designed to improve the way customers and companies interact, but what is really needed for these tools to be valuable: DATA.

Whether it’s the data used to power the application, or the resulting information from usage, these tools are only as valuable as the information displayed to and resulting from users. So whether it’s due to a poor integration or re-keying errors, if the applications used by your employees and customers display inaccurate data, what are they really accomplishing?

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Topics: Customer Interaction Management

So you think you need CRM?

Posted by Ted Goudie on May 10, 2017 8:00:00 AM

Every company uses CRM, right? Salesforce is everywhere these days, and the promise of CRM is great: providing data and tools for increased sales rep visibility to drive sales and customer relationships.

But does CRM deliver on that promise?

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Topics: Customer Interaction Management

So you think you need E-commerce?

Posted by Ted Goudie on May 9, 2017 8:00:00 AM
"You should put your products on the web."

"Why can’t I buy from you online?"

"Magento has been great for us - you should try it!"

If you own a business and don’t let your customers order online, you’ve probably heard one or more of these before, from your employees, your customers, your suppliers, or a fellow business owner.

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Topics: B2B e-Commerce, Customer Interaction Management

Why You Need A Cloud Data Hub

Posted by Jack Evans on May 8, 2017 3:05:00 PM

As you begin reading this, stop and think about all the different business applications you use every single day just to do your job (if you opened this via email, that's one of them).

While email is a somewhat basic application, more complex solutions like marketing automation, CRM and B2C retail shopping carts are being utilized every day, and generating a massive amount of data each time they are used (all of which is valuable). But what happens to all this data?

If you aren't using a cloud data hub to move data back and forth between applications, then there's a good chance that all the information generated is long gone. 

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Topics: Customer Interaction Management

Why We Created CIM

Posted by Brian Seidel on May 5, 2017 10:30:00 AM

My name is Brian Seidel, and I'm the CEO of Website Pipeline. As one of the company's co-founders, I wanted to give you some background on why we are making big changes to our company, and our product.

We’re entering our 18th year, and our business focus has been honed over the years as the needs of our customers shifted, along with the rapid adoption of technology. Working alongside B2B companies like you has driven many of these pivots, and has truly helped us identify market opportunities.

We believe we’ve found a big one.

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Topics: Company News, Customer Interaction Management

What Are Customer "Interactions"

Posted by Jack Evans on May 4, 2017 3:15:00 PM

The relationship between customers and the organizations trying to earn their business has always centered around two groups of activities; transactions and everything else. In the B2B selling world, the traditional ABC (Always Be Closing) approach has given way to a new selling style focused on building and maintaining relationships with customers. While transactions are the goal, everything else is what actually allows the sale to even happen. Without everything else, you've lost.

Whether it's a personal friendship or a business partner, building strong relationships requires a massive amount of interaction between two parties as they build trust and rapport with one another. These interactions enable you to even be considered an option in the market and ultimately shape a customer's decision on whether or not to buy. Most importantly, desirable interactions with customers generate return business and create evangelist in the market to promote your business. 

Which leads me back to the original question at hand; what exactly are all of these "interactions" that a company needs to capitalize on? 

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Topics: Customer Interaction Management

CRM: It's Not Just For Sales Reps

Posted by Jack Evans on May 4, 2017 9:50:00 AM

Employees need tools that allow them to focus more time on building relationships and growing sales, and less time tracking down simple information or dealing with unnecessary requests. The quick-fire solution for many companies is to purchase a traditional CRM software, designed to empower your salesforce with a customer management tool.

But what if the information inside this tool is not accurate or valuable?

And what about the rest of your employees?

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Topics: Customer Interaction Management