Why You Need Integrated CRM
Maintaining long-term relationships with customers is a challenge for B2B companies that has and always will exist, regardless of who your customers are or what you sell to them. Technological advances have allowed the emergence of solutions like Customer Relationship Management (CRM), designed to provide employees with a tool to more efficiently keep and grow these relationships. While traditional CRM software has removed the need to track customer information on handwritten notes, it still falls short of the goal to "maintain and perfect customer relationships" for one key reason: It lacks integration with customer-specific data sources, like your ERP accounting system and other business applications.
