CIMcloud Blog

Why You Need ERP-Integrated Applications

Posted by Jack Evans on May 11, 2017 8:05:00 AM

Empowering customers and employees with tools can be an invaluable asset for your business, enabling more effective and efficient customer interactions. An E-Commerce presence and CRM solutions are just two examples of the vast amount of “tools” designed to improve the way customers and companies interact, but what is really needed for these tools to be valuable: DATA.

Whether it’s the data used to power the application, or the resulting information from usage, these tools are only as valuable as the information displayed to and resulting from users. So whether it’s due to a poor integration or re-keying errors, if the applications used by your employees and customers display inaccurate data, what are they really accomplishing?

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Topics: Customer Interaction Management

So you think you need CRM?

Posted by Ted Goudie on May 10, 2017 8:00:00 AM

Every company uses CRM, right? Salesforce is everywhere these days, and the promise of CRM is great: providing data and tools for increased sales rep visibility to drive sales and customer relationships.

But does CRM deliver on that promise?

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Topics: Customer Interaction Management

So you think you need E-commerce?

Posted by Ted Goudie on May 9, 2017 8:00:00 AM
"You should put your products on the web."

"Why can’t I buy from you online?"

"Magento has been great for us - you should try it!"

If you own a business and don’t let your customers order online, you’ve probably heard one or more of these before, from your employees, your customers, your suppliers, or a fellow business owner.

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Topics: B2B e-Commerce, Customer Interaction Management

Why You Need A Cloud Data Hub

Posted by Jack Evans on May 8, 2017 3:05:00 PM

As you begin reading this, stop and think about all the different business applications you use every single day just to do your job (if you opened this via email, that's one of them).

While email is a somewhat basic application, more complex solutions like marketing automation, CRM and B2C retail shopping carts are being utilized every day, and generating a massive amount of data each time they are used (all of which is valuable). But what happens to all this data?

If you aren't using a cloud data hub to move data back and forth between applications, then there's a good chance that all the information generated is long gone. 

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Topics: Customer Interaction Management

Why We Created CIM

Posted by Brian Seidel on May 5, 2017 10:30:00 AM

My name is Brian Seidel, and I'm the CEO of Website Pipeline. As one of the company's co-founders, I wanted to give you some background on why we are making big changes to our company, and our product.

We’re entering our 18th year, and our business focus has been honed over the years as the needs of our customers shifted, along with the rapid adoption of technology. Working alongside B2B companies like you has driven many of these pivots, and has truly helped us identify market opportunities.

We believe we’ve found a big one.

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Topics: Company News, Customer Interaction Management

What Are Customer "Interactions"

Posted by Jack Evans on May 4, 2017 3:15:00 PM

The relationship between customers and the organizations trying to earn their business has always centered around two groups of activities; transactions and everything else. In the B2B selling world, the traditional ABC (Always Be Closing) approach has given way to a new selling style focused on building and maintaining relationships with customers. While transactions are the goal, everything else is what actually allows the sale to even happen. Without everything else, you've lost.

Whether it's a personal friendship or a business partner, building strong relationships requires a massive amount of interaction between two parties as they build trust and rapport with one another. These interactions enable you to even be considered an option in the market and ultimately shape a customer's decision on whether or not to buy. Most importantly, desirable interactions with customers generate return business and create evangelist in the market to promote your business. 

Which leads me back to the original question at hand; what exactly are all of these "interactions" that a company needs to capitalize on? 

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Topics: Customer Interaction Management

CRM: It's Not Just For Sales Reps

Posted by Jack Evans on May 4, 2017 9:50:00 AM

Employees need tools that allow them to focus more time on building relationships and growing sales, and less time tracking down simple information or dealing with unnecessary requests. The quick-fire solution for many companies is to purchase a traditional CRM software, designed to empower your salesforce with a customer management tool.

But what if the information inside this tool is not accurate or valuable?

And what about the rest of your employees?

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Topics: Customer Interaction Management

Why You Need A Customer Portal

Posted by Jack Evans on May 3, 2017 2:45:00 PM

We live in a world where you can buy a new car... at 4 a.m…. from your smartphone. Empowering customers with the capabilities to do business whenever and however they want has reshaped shopping expectations, and not just in the retail space. Regardless of what you sell, if the only time customers can interact with your company is during traditional hours, or when a rep becomes available, chances are they won’t be your customer much longer.

By implementing a self-service solution to remove employees from the middle of all interactions, you can offer customers 24/7 visibility into customer-specific information and a more convenient way to place orders or make payments. 

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Topics: Customer Interaction Management

Why You Need an E-Commerce Storefront

Posted by Jack Evans on May 3, 2017 9:47:34 AM

Customers in the modern world are accustomed to highly flexible shopping experiences, where they are empowered to browse for anything they need, at any time of day.

Need some new clothes? Get online.

What about a new TV? Get online.

What about a huge purchase, like a car? Get online.

But what if I just remembered that I need something and it’s midnight? Get online.

While almost all B2C companies have adjusted to shifts in shopping expectations and implemented an E-Commerce presence, many B2B companies are missing out on major opportunities to interact with customers. 

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Topics: Customer Interaction Management

What is Customer Interaction Management Software?

Posted by Ted Goudie on May 2, 2017 2:56:08 PM

Website Pipeline is now CIMcloud, and we're making a lot of noise around "CIM" and "Customer Interaction Management", which might have you curious what exactly this "Customer Interaction Management Software" is all about. 

So what is CIM?

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Topics: Customer Interaction Management